We Made a Jingle for a Coffee Shop This Morning. Here's the Whole Process, Audio Included
Write a six-word tagline, ask for a specific length, and tell the engine to sing the business name at least three times and end on the tagline. That brief took about a hundred seconds to become a 26-second jingle for a fictional café called Marigold Coffee, with the name sung four times and the tagline spoken at the end; you can play it below. The most common mistake in a business brief is not asking for a length at all, which gets you a full song instead of a jingle. The length you write into the description is followed on every plan; the Length setting on Pro starts at one minute and is for longer pieces.
Songs for a business — podcast and channel intros, radio-style ads, salons, apps, cafés — are a small slice of what gets made on Tunely. We wanted to write this page from a real session rather than a list of tips, so this morning we made a jingle for a café that doesn't exist, Marigold Coffee, and kept every step: the brief, the lyrics that came back, both cuts, the credits it cost. The audio at the top of the page is exactly what the engine returned, untouched.
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Hear it
Marigold Coffee, 30-second spot
Asked for 30 seconds, came back at 26
Marigold Coffee, 15-second cut
Asked for 15 seconds, came back at 15
The brief, word for word
Typed into Simple mode, exactly as below. The length is the one in the first line: ask for it in the brief, which works on every plan.
A 30-second radio jingle for Marigold Coffee, a neighbourhood coffee shop. Cheerful and bright, female vocal, ukulele, handclaps and a whistle hook. Sing the name Marigold Coffee at least three times and end on the spoken tagline: Marigold Coffee. Your morning, brighter.
Five things are doing the work in those four lines: a length, a business type, a mood and two instruments, an instruction about the name, and a tagline written out in full with the word “spoken” in front of it. Leave any of them out and you'll still get a song; you just won't get a jingle.
What came back, 100 seconds later
Two versions for one credit; the first, which you can play above, is 26 seconds. This is its lyric sheet, exactly as generated:
[Verse] Wake up, step out, something good is brewing Friendly faces, fresh ideas, your day is moving [Chorus] Marigold Coffee, start your morning right Marigold Coffee, make the whole day bright Marigold Coffee, come on in and smile A little cup of happy, worth the extra mile [Outro] [Spoken] Marigold Coffee. Your morning, brighter.
The name is sung four times, the tagline is spoken at the end as asked, and the structure is what a real jingle writer would do: a two-line set-up, a chorus that is nothing but the name and a benefit, and the tagline as a button. We then asked for a 15-second version with the same brief and “one quick hook” instead of a verse; it came back at 15 seconds with the name three times. Both are on this page. Neither has been edited.
Why a business song comes out three minutes long
A description of a business and a mood reads, to the engine, like a request for a song, and a song is what comes back: verses, a bridge, three minutes or more. Asking for a jingle and getting a song is the most common way a business brief goes wrong.
The fix is one phrase: the length in seconds, in the description. As the two cuts above show, the engine lands close to what you ask, and it works the same on the free plan. The Length setting on Pro is not the tool for this: it lives in Custom mode and starts at one minute.
The other habit worth forming: put the tagline, the phone number and the web address in the brief. The engine can only sing what you give it. If you want “open till nine” or “on Main Street” in the jingle, write it in the brief, as words, not digits.
The recipe
Six rules, in the order they matter.
- A tagline of six words or fewer, written out in full in the brief, with “spoken” or “sung” in front of it. “Your morning, brighter” is three.
- The name three times. Say so explicitly. Jingles are remembered because of repetition, and the engine won't repeat a brand name on its own.
- One benefit, not a list. “Make the whole day bright” beats “fresh pastries, free Wi-Fi, friendly staff, open early”. The list goes on the website.
- A length, in seconds. 30 for a radio or pre-roll spot, 15 for social, 6 to 10 for a podcast sting. Write it into the brief on any plan; the Length setting on Pro starts at a minute.
- Two instruments and a mood, not a genre name alone. “Ukulele and handclaps, cheerful” tells the engine more than “pop”.
- No real artist, no existing jingle. “Like the McDonald's one” is refused or rewritten. Describe the feel instead: “five-note whistled hook, upbeat, warm”.
Style lines by type of business
One line for each kind of business, to paste and adjust.
| Business | Style line | Length |
|---|---|---|
| BusinessCafé, bakery, brunch spot | Style linecheerful, ukulele, handclaps, whistle hook, female vocal, bright | Length15–30 s |
| BusinessSalon, spa, beauty | Style linesmooth R&B pop, chic, soft female vocal, finger snaps, warm | Length15 s |
| BusinessGym, fitness studio | Style lineenergetic rock or EDM, driving drums, chanted hook, male or group vocal | Length15–30 s |
| BusinessDental, clinic, wellness | Style linecalm acoustic, soft piano, reassuring female vocal, slow, no drums | Length30 s |
| BusinessReal estate, financial advice | Style linewarm acoustic, trustworthy male vocal, mid-tempo, clean guitar | Length30 s |
| BusinessPodcast or YouTube intro | Style linecinematic synth, rising, instrumental, one hit at the end | Length6–10 s |
| BusinessKids' school, tutoring, camp | Style lineplayful, glockenspiel and claps, clear diction, sing the name slowly | Length15–20 s |
| BusinessLocal services (plumber, cleaner, auto) | Style lineupbeat country-pop or classic rock, confident male vocal, name plus phone number sung | Length15–30 s |
Cuts and specs for each channel
Where the jingle ends up decides the file you need.
| Channel | Cut | What to hand over |
|---|---|---|
| ChannelInstagram Reels, TikTok, Shorts | Cut15 s, name in the first 3 seconds | What to hand overMP3 is fine; vertical video from the music-video option if you want it ready-made |
| ChannelYouTube pre-roll, Facebook ads | Cut6 s bumper and 15 s or 30 s | What to hand overMP3; keep a version with no spoken tagline for the 6-second bumper |
| ChannelLocal radio | Cut30 s exactly, ask for 30 and trim silence | What to hand overWAV 44.1 kHz 16-bit (WAV download is on Pro); stations often ask for it |
| ChannelPhone hold music, in-store loop | CutInstrumental, 60–90 s | What to hand overGenerate with the instrumental toggle; loop it in the phone system |
| ChannelPodcast intro and outro | Cut8–10 s sting, instrumental or one sung line | What to hand overMP3; make the outro the same track faded early so the show sounds consistent |
What it costs
The session above used two credits: one generation for the 30-second spot (two versions), one for the 15-second cut (two versions). On Pro that's two of a hundred monthly generations, so a jingle with a few rounds of iteration costs a fraction of the $13.90 month, and the plan's commercial licence covers it. On the free plan you can make the song (four a day), but a jingle for an ad or a shop is commercial use, so it needs Pro before it goes on air. Full prices are on the pricing page; for what commercial use covers, including radio, ads and client work, see can you use AI songs commercially.
Rights, the name, and the one thing a licence doesn't do
Every song in a Pro or Ultra library comes with a commercial licence and a downloadable certificate carrying a unique code: worldwide, royalty-free, perpetual, and explicit about ads, broadcast, sync and client work. Hand the certificate to the radio station or the agency with the audio and you've answered the rights question.
What the licence doesn't do is turn the jingle into a trademark. The recording is licensed to you; the melody isn't exclusively yours, and the tagline is only protected if you register it. If the jingle is going to carry the brand for years, register the tagline as a word mark and consider a sound mark for the hook; that's a lawyer's job, not ours. And write the tagline yourself. A tagline the engine wrote is a fine tagline, but a tagline you wrote is yours.
Frequently asked questions
How do I make a jingle for my business with AI?
Describe the business, the mood and two instruments, write the tagline out in full, tell the engine to sing the name at least three times, and ask for a length in seconds. In our session that brief returned a 26-second jingle with the name sung four times in about 100 seconds. Start with the jingle generator page, which pre-fills the right settings.
How long should a jingle be?
30 seconds for radio and pre-roll, 15 for social ads, 6 to 10 for a podcast sting or a bumper. Ask for the length explicitly, in seconds; without it you get a full song.
Can I set the exact length?
Write it into the brief, in seconds; that works on every plan. We asked for 30 and got 26, and for 15 and got 15. The Length setting on Pro and Ultra is in Custom mode and starts at one minute, so it is for longer pieces, not for a jingle.
Will it sing my business name and tagline?
Yes, if they're in the brief. Say “sing the name at least three times” and write the tagline out with “spoken” or “sung” in front of it. In our example the name was sung four times and the tagline spoken at the end, exactly as asked.
Can I include a phone number or address?
Yes. Write them as words in the brief (“five five five, two one hundred”, “on Main Street”).
Can I use the jingle in ads, on the radio and in videos?
On Pro or Ultra, yes. Every song in a paid member's library carries a commercial licence covering ads, broadcast, sync with video and client work, with a downloadable certificate you can hand to the station or agency. Free-plan songs are personal use.
Do I own the jingle? Can I trademark it?
You hold a perpetual, royalty-free commercial licence for the recording. The licence is non-exclusive and doesn't make the melody a trademark. If the tagline matters to the brand, register it as a word mark; a sound mark for the hook is possible but is a lawyer's job.
Can I make an instrumental version for hold music or a podcast?
Yes. Use the instrumental toggle, ask for the length you need, and describe where it sits (“under a voice, calm, no drums at the start”).
What file format do radio stations want?
Usually WAV at 44.1 kHz, 16-bit, and a spot that is exactly 30 seconds. WAV download is included on Pro; trim any silence at the end before sending.
Can I ask for a jingle like a famous brand's?
Not by name; the engine doesn't reference specific brands' jingles or named artists, and copying an existing jingle's melody isn't covered by any licence. Describe the feel instead: “five-note whistled hook, upbeat, warm”.
How much does a jingle cost?
One credit per generation, which returns two versions. Our session used two credits. On Pro ($13.90 a month or $107 a year) that's two of a hundred monthly generations; the plan includes the commercial licence and WAV downloads.
Can I get the jingle in another language?
Yes. Write the brief and the tagline in that language and the jingle is sung in it. Keep the business name as it's spelled and add a pronunciation in brackets if it's unusual.
Can I change one line without regenerating everything?
On Pro and Ultra, yes: Fix a section, in the song's Remix menu, redoes the seconds you pick, with new words if you give it them, and blends them back in; the rest is untouched. It costs two credits. On the free plan, paste the lyric sheet into Custom mode, edit the line, keep the same style line and generate again.